Strong communication is not just about what you say. It’s about how you say it and how you listen. Leaders who adapt their approach to match the preferences of the person they are speaking with build stronger relationships and create more effective conversations.

People have different communication needs. Some thrive on direct, concise messages. Others prefer detailed context before making decisions. Some process ideas out loud, while others need time to reflect before responding. When you understand these differences, you can adjust how you speak and listen to make your message land more effectively.

Adapting your style starts with paying attention. How does the other person usually share information? Do they ask for details or focus on the big picture? Do they want to get straight to the point, or do they value a few minutes of personal connection before diving into the topic? These observations give you clues for how to approach them.

Listening is just as important as speaking. If you know someone prefers to share their thoughts in a story, give them space to tell it. If they like structure, reflect back what you’ve heard in an organized way. By listening in a way that aligns with their style, you show that you value their perspective and are willing to meet them where they are.

This kind of flexibility builds trust. It signals respect and makes the other person more likely to engage openly. It also reduces misunderstandings, because the message is shaped to fit the way the other person processes information best.

The most effective leaders know that adapting communication is not about being inauthentic. It’s about choosing the approach that creates the clearest, most respectful exchange. When you do this consistently, you make it easier for others to hear you, trust you, and work with you.

Our Core Program helps leaders identify different communication styles and practice adapting their speaking and listening skills to match. This creates stronger connections, smoother collaboration, and better results.

by Michelle Cummings, Founder & CEO, Personify Leadership