by Michelle Cummings

True leadership is revealed not in ease, but in moments of pressure – especially when a choice must be made between personal comfort and collective good. Taking actions that serve others, even when it requires personal sacrifice, is one of the most powerful ways leaders build lasting influence and trust. It sends a message that others matter, not just in theory but in practice.

When leaders consistently put the needs of their team ahead of their own, something shifts. Teams notice. They begin to internalize the message that the leader’s priority isn’t ego – it’s impact. That shift creates safety, loyalty, and motivation. People start leaning in, taking more initiative, and collaborating more authentically because they know their efforts are supported, not exploited.

Even small choices can carry weight: stepping back to let a quieter team member share their idea first, taking responsibility for a misstep to shield the team, or holding back judgment to allow real discussion. These are the kinds of leadership moves that don’t show up on a résumé, but they resonate deeply with those watching.

This kind of service-oriented leadership doesn’t mean being a martyr or neglecting boundaries. It means choosing actions that benefit the team – even when they’re not easy or convenient. The reward? A team that’s not just compliant, but committed. Trust deepens, alignment sharpens, and the group’s ability to navigate adversity increases exponentially.

Leaders who operate from this mindset often cultivate more resilient teams and stronger organizational cultures. Their influence tends to grow organically – not because they demand authority, but because they embody it through presence, action, and care. Over time, these leaders become the ones others instinctively follow when stakes are high.

If you’re ready to explore how to lead with values – especially when it’s tough – our Core Program helps leaders connect intention with action in a tangible, lasting way. Explore the Heart of a Leader module and learn how to strengthen your leadership through everyday choices that serve others. Learn more here.